Web analytics programs are valuable tools for gauging your web traffic because they track visitors' journeys once they arrive on your website. For example, they measure the number of visitors, page views, pages per visit, bounce rates, and the average time on your website.
Analytics applications can also provide data that helps with your market research, such as measuring the results of recent advertising campaigns, and which of your landing pages are most effective.
What Northern Village does
- Allows placement of your custom Google Analytics code into any Northern Village website.
- Provides sample code within the generic theme where you can add your Google Analytics UA number, or any other analytics code.
What you can do
Review the analytics that are generated to see the pattern of usage on your website, and make improvements as needed.