Guelph Solar is an installer of high-quality solar electric and solar thermal systems that will deliver local energy well into the future. Their in-house team installs a variety of systems from simple residential applications to large commercial projects. Each system is designed to ensure long term durability and efficiency.
Guelph Solar also supports many local (and international efforts) that align with their values.
Guelph Solar wanted to improve their existing website, including making it AODA compliant, responsive and easy to update. The content and the way it was presented needed to be refreshed to reflect the change in the business environment. Another challenge was to come up with a better way to present a variety of relatively complex systems that make up their solar business including net metering, battery storage and home energy monitoring.
Northern Village teamed up with Up Marketing to work with Guelph Solar to review the market, the services they offered and their website content to come up with a new organization for the site. A set of icons was developed to represent solar power concepts to make it easier for the site visitor to recognize the different types of Guelph Solars’ services and the content associated with them. Of course, the website is easily updated, works on all popular browsers, screens and accessibility devices.