Alpha Industrial


Alpha Industrial WebsiteAlpha Industrial is a division of Thomas Machinery, dedicated to handling special industrial power tool and abrasive needs. They believe that quality matters. If you rely on your tools in an industrial setting, choosing quality tools has proven to be the most reliable approach to both increase productivity and reduce downtime. Products that were purchased over 20 years ago are still being used in production today.

C‎lient Goals

Alpha Industrial wanted to showcase the wide range of tools that they supply, including preferred vendors such as Elka-Elastic, Lukas, Trumpf offering unique products and fast solutions to the industrial world. Additionally, show smaller suppliers that are given less prominance, and an online store for everyday items. The client needed the site to be made responsive and accessible, and lessen dependance on PDFs to promote and describe the product offerings.


Northern Village worked with Thomas Machinery to organize the website and best display the competing priorities for the site. The tagline "Quality Pays Off" was chosen to be up front about the type of tools Alpha Industrial sells. The preferred vendors show full product lists on the cover pages, for easy navigation to a specific product, while also having the ability to browse a range of products on the lower levels. Smaller suppliers are organized by product type, so  the user can see multiple brands within a product category. The online store is using a third party shopping cart software.