The Sherpa Newsletter

The Client:

The Sherpa is a regular e-newsletter for people advocating on the global stage produced by What World Strategies. The Sherpa aims to bring useful information and intelligence to the global advocacy community to increase collaboration and intelligence sharing. By combining highlights of events, activities and commentary, The Sherpa is a handy companion for any global advocacy professional.

The Theme:

Like the people that it derives its name from (the governmental negotiators at the global summits, not their famous Nepalese counterparts), The Sherpa is packed full of information about advocacy on the global stage.

The Implementation:

The Sherpa information is boiled up to the home page, where little snippets allow the visitor to quickly drill down into the information that they are looking for. The Sherpa is also linked with an email newsletter where people can easily subscribe and receive updates on a monthly basis.