Good URL structure
You should create URLs that aren't too long, but are descriptive. They should not contain random characters like ?, = and & or random numbers such as 3592. Search engine robots view this as gibberish that is both confusing and unfriendly. Google and other search engines will most likely ignore these types of URLs. Also, your website's directory structure should be simple and easy to navigate.
What Northern Village does
- Uses lower case words from the page title to build URLs. This means the URLs are descriptive and do not contain gibberish.
- Creates a website with a simple hierarchy with straightforward navigation.
- Allows you to smoothly move pages around and create a simple organizational structure that is easy to navigate and reflects the message you want to convey.
What you can do
Choose appropriate page names - Choosing a relevant page name means creating a suitable URL. This helps both the search engine and those using the search engine to distinguish between whether or not the page is relevant.
Create the content of your website before the design - Creating content before design ensures that the organization of your website reflects the message you want to communicate. This will be reflected in your website's hierarchy.