Better anchor text
The text that appears in a link (i.e. anchor text) is important because users want to know if they should follow the link and search engines need to understand what the page is about.
What Northern Village does
- Formats link text through CSS. This means links fit smoothly into your website's pages and are easy to spot.
- Formats internal and external links the same way.
- Provides a simple way to add links—whether they are internal, external, email or file links.
What you can do
Choose descriptive text - The link text should give the reader an idea of where the link will take them. Do not place unrelated text in a link—search engines do not like that.
Write concise text - It is best to use short but descriptive content containing a few words or a short phrase.