Karen Farbridge & Associates

Client

Karen Farbridge WebsiteKaren Farbridge and Associates specializes in advising business, government and organizations on building healthy and prosperous communities. They believe that effective community engagement in local decisions leads to innovation, and has a lasting positive impact. Karen has been recognised by local, provincial and national organizations for her leadership and commitment to building more liveable and sustainable communities. Her strength lies in her ability to manage complex policy and decision making environments to deliver results. This experience includes eleven years as the Mayor of the City of Guelph, Ontario.

Client Goals

Karen Farbridge's website goal was to present a clear overview of the services that she and her colleagues offer including consulting and speaking services. A secondary goal was to provide a forum to discuss opportunities to grow healthy and prosperous communities.

Implementation

Northern Village worked with Karen using our content-driven approach to reorganize the website under the triad of "Consulting, Collaborating and Connecting". This included creating a graphic for the home page to show the connections, and working together to develop the tagline "We are urban connectors". We also developed a consistent format for the blog page, including being able to sign up using RSS. Ways to keep in touch are sprinkled throughout the site. Of course, the site is easily updated by Karen and her staff, and works on all mobile and accessibility devices.